The Sales Managers Guild
THE ONLY PEER COMMUNITY AND LEADERSHIP SYSTEM
BUILT SPECIFICALLY FOR LBM SALES MANAGERS.
LAUNCHING SEPTEMBER 2026
You were never supposed to figure it all out alone.
DO NOT WALK ALONE.
For too long, the LBM industry has focused on executives above you and sales reps below you.
Meanwhile, sales managers have been left to carry the weight in the middle.
coaching without hovering
leading without taking over
driving accountability while protecting relationships
The Sales Managers Guild exists to represent you, train you, and to connect you with others doing the same difficult work—day after day.
TWO WAYS TO JOIN
CHOOSE THE PATH THAT’S RIGHT FOR YOU
GUILD MEMBERSHIP
$1,995 / year
✓ Monthly training article + video
✓ Quarterly Live Webinar
✓ LBM Sales Manager Forum
✓ Tools + video library access
✓ Self-directed, ongoing access
Best for managers who want ongoing resources and peer support with a flexible commitment
GUILD RESIDENCY
$6,495 / year*
✓ Everything in Guild Membership
✓ Monthly, facilitated cohort calls with peers
✓ Small group + individual work
✓ 12-month LBM-aligned curriculum
✓ Proven sales tools, frameworks + systems
Best for managers who want a cohort-based, structured program with
a 30-60 minute weekly commitment
* $11,995 / year without an OSR Academy participant.
OSR Academy clients: $6,495
A SYSTEM BUILT AROUND THE REALITY OF THE JOB
3
LEADERSHIP
PRINCIPLES
THOUGHTFULNESS
GENEROSITY
SPECIFICITY
The foundation that drives every conversation, decision,
and coaching interaction.
These principles create trust,
clarity, and momentum
2
CORE
JOBS
COACHING
ACCOUNTABILITY
Sales meetings that motivate
and generate new sales activity
Consistent coaching in the field
Monthly RPA Meetings
(Results-Pipeline-Activity)
1
ANNUAL
CALENDAR
ALIGNMENT WITH THE
ANNUAL SELLING SEASON
Monthly content (reading + video + tools): budgeting, goal setting, performance reviews, compensation and incentives, tangible differentiation, and more.
12 monthly coaching topics align directly with the OSR Academy curriculum.
WHAT SALES MANAGERS ARE SAYING
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“I’ve valued the insights and lessons shared by the other sales managers. Connecting with leaders who face many of the same challenges has been incredibly impactful, and our discussions have helped me grow and improve as a sales leader.”
CHELSEA HARRIS >> GENERAL MANAGER
Protec Panel & Truss -
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"I learned a lot from hearing how others run their business. It’s something we need: motivated leaders who really want to turn the flywheel and learn from each other to grow revenue. I think it’s a powerful resource.”
VINCE TAGUE >> CEO
Tague Lumber -
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“It gave me practical ideas for training outside sales reps, improving time management as a leader, and refocusing on the activities that drive growth and profitability.”
MANDY RUSSELL >> SALES MANAGER
Big Creek Lumber
Dear Sales Managers–and those General Managers who never signed up to lead sales,
I owe you an apology.
For years, the LBM industry, us included, has focused on those above and below you: Roundtables, conferences, and councils for executives; academies, training courses, and tools for sales reps.
Standing in the middle of it all, we’ve worked around you. Which doesn’t make much sense. Because the sales manager role is a constant paradox.
You’re expected to coach your salespeople, but not hover. To step in, but not take over. To ensure your sales reps are successful, but also allow them to fail.
At any given moment, you’re juggling projects, pricing, customers, and prospects. You’re developing existing employees while tasked with hiring new ones.
It’s a largely impossible job. So, we chose a largely impossible mascot: Part elephant, part octopus.
Like an elephant, you’re strong, steady, and protective of your team, advancing the herd one step at a time.
And like an octopus, you’re constantly juggling, moving in three dimensions: backward to analyze, forward to anticipate, coaching down while managing up.
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For some of you, this is the job you chose. For others,
it’s a responsibility you inherited.
Either way, the expectations are the same. And for too
long, you’ve had to figure it out on your own.
DO NOT WALK ALONE.
That’s why we built a guild. Not a course. Not a one-day
workshop. Not a book recommendation.
A guild is what forms when a craft is too complex
to master alone. The Sales Managers Guild exists to
represent you, to train you, and to connect you with
others doing the same difficult work—day after day.
The Sales Managers Guild launches September 2026.
We can’t make your job easy.
But we can make sure you don’t have to do it alone.
FAQs
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The Sales Managers Guild is designed for LBM sales managers, general managers responsible for sales leadership, and owners who want more predictable growth through stronger coaching, accountability, and sales systems. It’s built for leaders juggling people development, performance management, hiring, customer relationships, and the day-to-day complexity of leading a sales team.
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September 2026
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Guild Membership is designed to be flexible and self-directed, while the Guild Residency requires approximately 30–60 minutes per week as part of a structured, cohort-based 12-month program. The Residency includes monthly cohort calls, implementation work, tools, and leadership development aligned with the rhythm of the LBM selling year.
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Email Maddie Seaver directly at Madison@bradleyhartmannandco.com with The Sales Managers Guild in the subject line, and detail any questions you may have. Let us know if you’d like to schedule an introductory call to determine if The Sales Managers Guild is a fit for your team.
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The Sales Managers Guild offers two ways to participate: Guild Membership at $1,995/year for ongoing, self-directed access to training, tools, and peer community, or the Guild Residency at $6,495/year for OSR Academy participants ($11,995/year non-OSR clients), a structured 12-month cohort-based leadership development experience.
Upcoming Dates
The Sales Managers Guild will launch in September 2026. Contact us now to secure your spot!