Sales, Leadership, and Language Training for the Construction Industry
We are a consulting and training firm dedicated to helping construction pros communicate more effectively to drive sales and bridge the English-Spanish language gap.
Solving Miscommunication and Poor Teamwork
Miscommunication with customers and prospects resulting in lost sales
Frustration with English-Spanish language gap
Failure to attract, train, and retain new talent
Lack of sales management systems and processes
Lack of accountability within sales teams
Absence / lack of relevant training for your leaders
Competing on price alone to win new business
Looking like—and sounding like—your competition
Small Communication Improvements, Big Results
Whether your communication challenges are between English and Spanish speakers or between Buyer and Seller, we take the frustration out of the teamwork required to build America.
increase sales with Predictable Processes
The construction industry is built on predictable processes, except when it comes to sales. Here the industry acts as if it's all art, no science. We help you develop predictable, repeatable sales processes to differentiate, deliver value first, and increase market share.
remove language barriers to create a Competitive Advantage
Spanish is the dominant language on-site. Teams that intentionally bridge the language gap—actively helping English speakers learn Construction Spanish while Spanish speakers learn Construcción Inglés—will increase productivity and accountability while decreasing rework, injuries, and deaths.
recruit, onboard, Train, & Retain More hispanic craftworkers
The best construction leaders know their primary job is to attract talent—regardless of ethnicity, culture, or language preference. Beyond improving your diversity, equity, and inclusion (DE&I) measures, we help you make it easier to attract, onboard, train and retain Hispanic talent to grow your business.
What People Are Saying
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![Kraemer North America logo]()
TIM MALONEY
Vice President at Kraemer North America
“Based on concepts introduced by Hartmann & Co., we have already identified numerous strategies to improve our approach to safety, quality, and production on a daily basis.”
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![Ian Heller speaking at an event]()
IAN HELLER
President at Modern Distribution Management
“Every now and then, I come across consultants who catch my attention because they just think differently than everyone else. Bradley Hartmann sees the world in a way most don’t and his style is unorthodox to a purpose: he brings superior insights, an intriguing and entertaining communication style and an offbeat (yet very professional) use of humor to business challenges.”
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![Jenna Duett's headshot]()
JENNA DUETT
Director of Media at CertaPro Painters
“Bradley was an electric keynote speaker to our 1,000+ Conference attendees this year. Bradley is all about audience participation and it was impressive how he connected 1:1 with members of our large audience. He left us encouraged and challenged.”
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![3M logo]()
CHUCK STOBBIE
Chief Marketing Officer at 3M
“Good to Excelente is an excellent book on cultural awareness. I highly recommend it. It's an easy read and will make you a better leader.”
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![Matteo Cerasoli]()
MATTEO CERASOLI
District Manager
“Your workshop went over exceptionally well with the group. The most used adjective? Engaging. That's great to hear, particularly given the complicated nature of the material for most of our attendees: Culture and a second language.”
Who We Serve
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We work with some of the nation’s largest construction retailers. If you hire Spanish speakers or sell to them, we’ll help you remove the linguistic and cultural friction in your sales process. Learn more about our construction retailer programs here.
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We've worked with more 100+ LBM dealers and more than 2,500 sales reps helping them drive sales faster at higher margins. Learn more about LBM dealer training here.
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With Hartmann's expertise buying from distributors and helping LBM dealers sell, we offer our distributor clients unique methods to increase market share. Learn more about training programs for construction distributors here.
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Standing out amidst millions of construction products isn't easy; we help manufacturers simplify their message and reach through the channel to drive new sales. Learn more about training for manufacturers here.
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More than 150 commercial GCs have come to us to help them bridge the language gap and improve cultural intelligence on their projects. Learn more about our training for commercial builders here.
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Our founder and CEO, Bradley Hartmann, was raised in the residential building community and launched his first business in 2011 to help builders simplify communication and build it right the first time.
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We have helped more than 75 subcontractors bridge the language gap and attract more Hispanic talent to their teams.
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Helping the next generation of builders improve communication and leadership, we're proud to be part of the construction curricula at Texas A&M, Oklahoma State, the University of Oklahoma, Texas State, and Prairie View A&M.
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We partner with associations to deliver unique, profitable training content—keynotes and workshops, online and off—to help their members improve their leadership, decision-making, and communication.
DEVELOPING CONSTRUCTION LEADERS SINCE 2011
Our mission is to help improve communication, trust, and teamwork in the construction industry.
The daily challenge in construction is communication—whether it's on the job site, at the negotiating table, or in the boardroom. The results are rework, lost time, injuries, frustration, and stress which all negatively impact teamwork and decrease profitability. Hartmann & Co. is built to bridge the language gaps in construction, between buyer and seller and English and Spanish speakers.
Recent Blog Articles
Featured Podcast
Ep. 375 ❯ Aaron Witt: Chief Dirt Nerd, Ironman, Shaper of Meaningful Conversations in Construction
In episode 375, Bradley is joined by Aaron Witt, BuildWitt's CEO and Chief Dirt Nerd. They discuss the art of shaping a conversation and the challenges faced when conducting interviews. Witt delves into the Dunning Kruger effect, which describes the initial overestimation of one's abilities followed by a realization of their limitations as they gain experience.
